Solar for Good Business: Strategic action for forward-thinking Aussie businesses
- Joel Thompson
- Mar 12, 2024
- 3 min read

In an era where the energy landscape is swiftly transforming, Australian businesses stand at the cusp of a significant shift, one that promises not only environmental benefits but substantial economic gains.
The transition towards renewable energy, particularly solar power, is no longer a futuristic concept but a tangible, strategic income-generating asset that organisations can leverage today with the right support, advice and professional guidance.
Be it rooftop solar PV or ground-mounted solar PV systems, often businesses are sitting on a once-in-a lifetime opportunity.
With solar income-generating-asset investment at an all time low in the Australian market, as well as the introduction of the July 2024 Carbon Emissions reporting requirements for Australian companies and businesses, as mentioned in a previous article, getting ahead of the game means taking deliberate and informed action today
A Vision for Sustainable Business Practices
The drive towards solar energy is more than an environmental statement you can chuck on your website and feel proud of; it's a savvy business strategy where there is a win-win-win scenario.
In response to Victoria's progressive energy targets and the global shift towards sustainability, by adopting solar solutions, businesses are not just mitigating their carbon footprint but are also cushioning themselves against fluctuating energy costs and the increasing charges associated with traditional grid dependency as well as carbon reporting - which is looming.
The Economic Rationale or Business Case
Solar installations represent a profit driven and aligned investment against rising Network Peak Demand charges, which can erode the financial health of businesses unprepared for the energy transitions underway.
With Victoria's grid increasingly dominated by renewables, the financial logic for behind the meter (your own businesses site/venue) solar adoption will be transformational, offering a buffer against energy price volatility, grid instability and an immediate pathway to reduced OPEX.
Embracing a Proactive Mindset
The narrative is clear: transitioning to solar is not merely a cost-saving manoeuvre but a strategic decision aligning with the broader movement towards an electrified, sustainable future.
For example Insights in Saul Griffith's book "Electrify" and "rewiring Australia" businesses can view solar adoption as a step toward the larger goal of electrification, contributing positively to the grid's stability and resilience while paving the way for a cleaner energy paradigm.

Guidance without the 'Sell'
As businesses contemplate this transition, the emphasis is on informed decision-making facilitated by industry insights and expertise. The role of trusted advisors in this space is not to sell but to enlighten and guide enterprises, leaders, managers, and operational teams through the myriad of benefits, logistical considerations, and strategic advantages of solar energy adoption.
Businesses need to bring the entire team on the journey towards solar energy and emissions reduction in order for the business to fully realise this opportunity of a lifetime.
The ultimate goal is to foster a cultural shift where businesses are empowered to make choices that resonate with both their operational goals and the broader environmental social and governance imperatives of today.
A Call to Action for Sustainable Leadership
The invitation here is for businesses to proactively consider the installation of solar systems, recognising this as a pivotal step towards energy independence, cost efficiency, and environmental stewardship.
In embracing solar power, companies are not just future-proofing their operations but are also setting a standard for industry leadership in sustainability, demonstrating a commitment to innovation and long-term ecological and economic health ~ if guided and facilitated through the process right!

The shift towards solar energy is a clear-cut opportunity for businesses to align with a sustainable future while capitalising on the immediate benefits of reduced energy costs and enhanced corporate responsibility.
The movement towards a greener, more resilient energy landscape is underway, and businesses are encouraged to be at the forefront, championing the change towards a brighter, cleaner future.


